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LOS ANGELES The final proposal request for the California Lottery’s four-year, $28 million Hispanic account review launched in October was issued Monday, in preparation for a mandatory agency conference tomorrow afternoon in Sacramento.
Proposals are due back Jan. 7, with final presentations slated for the week of Feb. 28. The contract will be awarded in March or April 2005.
According to the draft request for proposal, the state is seeking California-based creative and media partners that “have a minimum of two years experience performing Spanish-language advertising” and “have a minimum of $15 million in Hispanic market total account billings” in 2003, at least $3 million of which must be in billings for projects other than Spanish-language media placement.
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