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Primary incumbent BBDO has failed to advance to the semifinals of the California Lottery Commission review.
According to the client, still in contention are: Omnicom’s Alcone Marketing Group, which already handles promotions; independents David & Goliath and Ignited; IPG’s McCann Worldgroup; and Publicis Groupe’s Publicis & Hal Riney.
Each of those shops is pitching with a media partner.
The client spent $35 million on ads last year and nearly $100 million in major measured media from 2006-09, according to Nielsen.
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