Calif. Election Sours Voters On Political Advertising

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A survey of California residents during the gubernatorial recall election shows diminished faith in political advertising when it traditionally peaks—as Election Day draws near. And the Golden State contest may be an indicator of how media, advertising and voters interact in the next presidential elections.

In the survey, conducted over the Internet by Interpublic Group’s Initiative Media, almost half of the 300 respondents said on Sept.

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