Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Webster Bank has bowed its first work from Mintz & Hoke starring Jim Calhoun, Connecticut’s beloved basketball coach.
The University of Connecticut coach draws parallels between his personal beliefs and those of the Webster bank, based in Waterbury, Conn., in two commercials.
“The coach is known for doing things the right way and not cutting corners,” said Chuck Borghese, creative director at Mintz & Hoke, Avon, Conn., who wrote the TV spots working with art director Don Carter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in