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When Calendly was founded eight years ago, the brand was laser focused on solving a familiar pain point: the back-and-forth emails, missed phone calls and overall headaches that come with scheduling a meeting. That singular mission meant its visual identity was left largely untouched. Now, however, the cloud-based scheduling platform has finally gotten a makeover.
“As we have made the transition to being this larger company that is a part of the software ecosystem, we wanted to make sure that our brand reflected a prominence in the market,” Patrick Moran, chief revenue officer for Calendly, told Adweek.
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