Calendar Of Events

philadelphia 4a’s fourth annual cannes lions advertising festival

This event showcases the 2005 Cannes Festival’s award-winning advertising from all over the globe in select cities. This event, presented by the 4A’s Philly Council and USA Today, will be held at The University of Pennsylvania Museum of Archaeology and Anthropology. For more information, call Cathy Schwartz at (856) 488-5500, ext. 2107, or visit

advertising production club of new york’s 37th annual Fall Dinner Dance

The Advertising Production Person of the Year (APPY) awards will be presented along with cocktails, dinner and dancing. This event will be held at the Roosevelt Hotel. For more information, e-mail

2005 International Hotel/Motel & Restaurant show opening event

New York, Nov. 12

Phil Goodman, president and founder of Genergraphics, will speak on opening day at the 2005 International Hotel/Motel & Restaurant Show. Goodman is also author of Boomers, The Ageless Generation. He will explain how demographics and psychographics are different from Genergraphics, which allows marketers to reach specific generations or even multiple generations and their mindsets. The baby boomer group will inherit $10 trillion this decade. Even provided this information, advertisers still focus campaigns on 18- to 45-year-olds. Utilizing the Web, Genergraphics can now understand and reach individual generations at the same time. This event will be held at the Jacob K. Javits Convention Center. For more info, contact Nicole Nassar at (310) 576-3003, or e-mail

Advertising hall of achievement luncheon

New York, Nov. 15

This American Advertising Federation event, to be held at Cipriani, will honor seven executives, age 40 and under, from Google, MediaVest, Euro RSCG, USA Today, BBDO, NBA Entertainment and GM. For more information, call Mary Hilton at (202) 371-2306, or e-mail

Client Compensation Discussion: Value/Performance Based Approaches

Dearborn, Mich., Nov. 15

Sponsored by the 4A’s Michigan Council, this event deals with value- and performance-based approaches. Agency compensation is a major challenge for both agencies and advertisers. The issues are all too familiar: Cost-based arrangements cap the agency’s profit potential, limit growth and often omit legitimate costs from fee calculations; procurement’s focus is on getting more work at lower cost; and clients need to verify that they are receiving fair value from their marketing investment. Tom Finneran, 4A’s evp, agency management services, will discuss compensation benchmarks, emerging trends and alternate approaches. This event will be held at the Dearborn Inn. For more info, contact Bob Linden at, or visit

2005 4A’s Agency Public Relations Conference

New York, Nov. 15

Titled “Reputation Management: Our Agencies, Our Clients, Our Industry,” this conference, held at New York University’s Kimmel Center, will address best practices. Speakers include Chuck Porter of Crispin Porter + Bogusky, Helio Fred Garcia of Logos Consulting Group, Keith Reinhard of DDB Worldwide and Tim Williams of Ignition Consulting Group. For more info, visit

The Future Direction of Online Advertising

New York, Nov. 16

Get a close look at some of the best interactive and multidimensional campaigns of 2005, including work by Audi, Pepsi and Virgin Atlantic. Hear what makes these award-winning interactive campaigns stand out from all the others. Panelists include Frank Cooper III, vp, promotions, interactive & entertainment marketing, Pepsi-Cola North America; Chris Rossi, vp of marketing, Virgin Atlantic; Jeff Steinhour, managing partner, Crispin, Porter + Bogusky; and Brad Brinegar, McKinney + Silver. Jerry Shereshewsky of Yahoo! will lead the discussion, to be held at the Millennium Broadway Hotel. Cocktails and lunch will be provided. For more info, call (212) 533-8080, or visit


Chicago, Nov. 17

View commercials selected for excellence and achievement in various craft categories. This show, held at the Museum of Contemporary Art, marks the last stop of this year’s tour. For more info, contact, or visit

silver medal luncheon

The Advertising Club of Metropolitan Washington, in collaboration with the American Advertising Federation, each year honors a person who has made outstanding contributions to advertising and has been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. This luncheon, which began in 1975, will be held at The Washington Post. For more info, call (703) 683-5954, or visit

Ad Club Holiday Party

New York, Nov. 29

Ring in the holidays with an exclusive wine tasting, hors d’oeuvres and silent auction featuring industry originals: a Baglivo, a Bogusky, a Deutsch, a Dusenberry, a Harris Milard, a Jeffrey, a Kaess, a Kaplan Thaler, a Kirshenbaum and a Silver. Win the opportunity to share a coveted “New York Experience” with one of these advertising stars. This event, sponsored by The Wall Street Journal Weekend Edition, will be held at LQ. Proceeds from the silent auction will go the The Advertising Club Foundation. For more information, call (212) 533-8080, or visit

Leading People

Raleigh, N.C., Nov. 30

If you made it this far, you probably acquired an account team. But leadership isn’t easy. Not everyone is a good listener, and not everyone wants to listen. This workshop will help you build the relationships needed between you and your staff to ensure work is done right and on time. This one-day seminar, sponsored by the 4A’s Carolinas Council, is led by powerful workshop leader Sheila Campbell. The program is geared for account supervisors and upper management. For more info, contact Cecilia Graham at, or visit

Please send calendar listings to Diana Lee at