DRUG DISCUSSION The Advertising Club will host a luncheon panel discussion titled Rx for Drug Marketers: Tackling DTC at The Roosevelt Hotel in New York. Speakers will include executives from the Food and Drug Administration, Bates North America, Pfizer and Novartis Pharmaceuticals. Oct. 8. For info or to register, call (212) 533-8080 or visit www.theadvertis

Y NOT? The 92nd Street Y will hold a panel discussion/symposium titled The Business of Marketing: Journey to the Bottom Line at its facility at 1395 Lexington Ave. in New York. Oct. 8. For info or to register, call (212) 415-5500 or visit the 92nd Street Y box office or the Web site,

ON THE BOARD The Conference Board’s 50th Annual Marketing Conference: The New Fundamentals of Mar keting will take place at The Waldorf-Astoria in New York. Oct. 16-17. Optional workshops will also be held on Oct. 15 and 17. For info or to register, call (212) 339-0345 or visit