SHORT HILLS SESSION Gianettino & Meredith will host a free workshop, Strategies in Branding, at its office at 788 Morris Turnpike, Short Hills, N.J. Francine Lytle, shop vice president, marketing and strategic services, will lead the workshop. June 5. For info, call Pat Tesman at (800) 497-0622, ext. 414.

AAF GOES TO FLORIDA The American Advertising Federation’s National Conference 2002 will be held at the Sheraton Bal Harbour Beach Resort in Bal Harbour, Fla. June 5-8. Mary Wells Lawrence will be the keynote speaker. For info or to register, visit or call (800) 999-2231.

IDENTITY ISSUES The Institute for Inter national Research will hold its Brand Identity & Package Design conference at the W Chicago City Center hotel. June 26-27. For info, contact Lisa White at (212) 661-3500, ext. 3152, or; to register, call (888) 670-8200 or e-mail