CALENDAR

CAR TALK

The Ad Club will hold “Automotive Marketing Online in a Slow Econ omy: Where Does It Fit in the Converging Media Mix” at Bloomberg, 499 Park Ave., 16th floor, New York. April 2. For info or to register, call (212) 533-8080.

SPEAKING OUT

Jim Signorelli, director of TV commercials, films and Saturday Night Live ad parodies, will speak at The Art Directors Club as part of its Speaker Series. April 24. For info or to register, e-mail res@adcny.org or call (212) 643-1440.

COLLEGE CONFERENCE

The Institute of Inter national Research will host the 12th Annual Capture the Growing College Market Conference at The Tremont Boston. May 20-22. The conference will focus on how to turn college students into loyal, lifelong customers. For info or to register, contact Wendy Fullem at (212) 661-3500, ext. 3018, or wfullem@iir usa.com, or visit www.consu mer kids.net.