TECH TALK The Advertising Club will host Plain Talk About Technology: The Interactive Media Negotiation Process, a panel discussion on all aspects of the media-negotiation process, at MSN/Micro soft’s offices at Worldwide Plaza in New York. Oct. 15. To make a reservation, call The Advertising Club at (212) 533-8080.

ALTERNATE ROUTE The Institute for Inter national Research conference Alternative Marketing Strategies: Create Consumer-Centric Grassroots and Guerrilla Tactics for a Better Bottom Line will take place in New York. Attendees will be notified of the location when it has been confirmed. Nov. 29-30. Among the event’s planned sessions: Forging an Emotional Bond Between Consumers and Your Brand; Differentiate Your Product and Brand Image From Your Competitors (and Become the Cool Brand); and Creating a New Business Model to Reach Consumers. For info, visit the institute’s Web site at www.iir