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TECH TALK The Advertising Club will host Plain Talk About Technology: The Interactive Media Negotiation Process, a panel discussion on all aspects of the media-negotiation process, at MSN/Micro soft’s offices at Worldwide Plaza in New York. Oct. 15. To make a reservation, call The Advertising Club at (212) 533-8080.

ALTERNATE ROUTE The Institute for Inter national Research conference Alternative Marketing Strategies: Create Consumer-Centric Grassroots and Guerrilla Tactics for a Better Bottom Line will take place in New York.

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