CALENDAR

LOS ANGELES/Oct. 25

The Ad Club of Los Angeles is presenting the AAF Silver Medal to Ogilvy & Mather’s Jerry McGee at The Comedy Club on Sunset Blvd. The award recognizes people who have made outstanding contributions to advertising and who have furthered advertising’s effort and responsibility in the area of social concern.

Info: (323) 782-1044

LOS ANGELES/Oct. 26

The Southern California American Marketing Association welcomes Lawrence Lowe, man aging director of Lowe & Co., to its October meeting at the Holiday Inn Brentwood. He will reflect on the challenges of service marketing in today’s economy.

Info: (800) 909-4444

LOS ANGELES/Oct. 31

The Magazine Represen tatives Association presents Doug Hoffman of Honda at its October luncheon at The Four Seasons Hotel. Hoffman, manager of Honda’s national advertising, will discuss the auto maker’s marketing.

Info: (323) 655-1951

NEW YORK/Dec. 10

The Directors Guild of America will honor individuals, institutions and organizations that have contributed sig nificantly to film and TV production. Filmmaker Sydney Pollack is one of the honorees.

Info: (212) 843-8289