Man Of The Year
The Advertising Club of New York will honor
Phil Guarascio, vice president, general manager of marketing and advertising of General Motors, as its Man of the Year and recipient of the 1998 American Advertising Foundation silver medal. The ceremony will be held at New York’s Union League Club from 5:30 to 7:30 p.m. Tickets: $175.
Info: (212) 533-8080
SEPT. 28

Lincoln Center Gala
The Advertising Women of New York and Screenvision Cinema Network will host the U.S. premier of the Cannes International Advertising Festival Gala at Avery Fisher Hall. Proceeds will benefit several charities. Tickets: $20 for screening only; $80 for cocktails and show; $285 for full evening.
Info: (212) 593-1450
OCT. 14

Value Seminar
The IBM Advanced Business Institute will sponsor the symposium “Value Creation in the 20th Century,” to be held at IBM’s executive education center in Palisades, N.Y.
Info: Steve Joern,
(800) 426-0889
OCT. 14-16

Back To Basics
The Promotion
Marketing Association will host a seminar titled “Basics of Promotion Marketing” at the New York Helmsley Hotel.
Info: Craig Lis, (212) 420-1100
NOV. 10-12