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Suissa Ads Tout ‘Customer-Obsessed’ Bank
LOS ANGELES–In these days of impersonal service in the banking industry, consumers still control their money.
That’s the message of a new Suissa Miller campaign for California Federal Bank, the second-largest California-based financial institution.
With a new tag, “You have more power than you think,” the ads tout Cal Fed’s various products and services, ranging from retirement planning to home loans.
One 30-second spot shows a man entering his garage to find it crammed full of stuff.
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