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Just in time for Easter, give or take six months, Cadillac is sending fancy, big-ass chocolate eggs to prospective customers around Toronto as part of a test-drive promotion for its CT6 sedan.
Using segmentation data to target affluent consumers whose luxury leases are almost up, ad agency Red Lion dispatched $50 splatter-painted “Ziggy Stardust disco eggs” to an undisclosed number of folks who could afford to buy the things themselves, if they wanted to.
These eggs, created by chocolatier Brandon Olsen of Toronto’s chi-chi La Banane restaurant, measure 7 inches tall by 4 inches wide.
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