Cadillac’s Lovely Oscars Ad Offers Message of Unity for a ‘Nation Divided’

It's one of four spots debuting during Sunday's show

The ad aims to bring the country together. YouTube: Cadillac

Over the past few years, Cadillac has presented itself as an automotive brand with a point of view, one that stands for entrepreneurialism and taking risks, under its new platform, “Dare Greatly.” Its new ad, debuting on this Sunday’s Oscars, follows that playbook, offering a message of hope amid the anger and aggression of today’s contentious political climate.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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