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Over the past few years, Cadillac has presented itself as an automotive brand with a point of view, one that stands for entrepreneurialism and taking risks, under its new platform, “Dare Greatly.” Its new ad, debuting on this Sunday’s Oscars, follows that playbook, offering a message of hope amid the anger and aggression of today’s contentious political climate.
“Carry” shows the moments of humanity that exist amid the protests, and emphasizes how Americans, despite what they believe or where they come from, have helped each other and carried each other forward throughout the past century, with flashes of military veterans, political movements of the past, and inspirational celebrities like Marilyn Monroe and Muhammad Ali.
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