Cadillac Unveils Campaign

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO Cadillac’s first work from Modernista! introduces the theme “Life. Liberty. And the Pursuit” in an attempt to connect with a younger generation of potential customers.

“We have raised awareness and achieved good momentum with the Cadillac brand,” said Cadillac global marketing director Liz Vanzura, in a statement. “But now it’s time to put a face on the brand and invite more consumers to experience what Cadillac has to offer.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in