Cadillac Gets Stars to Encourage Hands-Free Driving and ‘Let Go’

The brand ties iconic luxury with technological advances, says CMO Melissa Grady

Cadillac continues its star-studded promotion of hand-free technology.
Cadillac continues its star-studded promotion of hand-free technology. Cadillac

Cadillac is following up on its humorous and nostalgic Super Bowl spot with Edward Scissorhands’ son last month with a release Thursday of a celebrity-studded series of ads promoting its Super Cruise “hands-free” driver assistance technology.

@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.
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