Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Cadillac today launches its first ads for the STS full-size sedan with a series of 15-second teaser spots during opening ceremonies of the Summer Olympic Games on NBC, the client said.
The effort, via Publicis Groupe’s Chemistri in Troy, Mich., precedes a full-bore media launch in September. Called “Assumptions,” the teaser ads show STS literally blowing through stereotypes about luxury vehicles, which are rendered in large on-screen text.
In one, the phrase “Luxury and performance don’t mix” appears, only to be shattered seconds later by a careening STS.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in