Cadillac Diversifies Media Approach for New Campaign Touting 'Halo Vehicle'

'Never Stop Arriving' ads bring back actress Regina King and make a big push into podcasts

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Key Insights:

For Cadillac CMO Melissa Grady, every auto buyer is on a journey that resembles a fingerprint: each unique and individual, forging their own path to discovery.

And as the chief marketer, Grady is responsible for identifying them and introducing the brand.

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