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Key Insights:
- The carmaker is thinking beyond linear TV, with plans to roll out a unique campaign for podcasts.
- Cadillac is going regional to find shoppers willing to make a purchase now.
- It makes sense to focus on the Escalade, given its special place in the automotive ranks.
For Cadillac CMO Melissa Grady, every auto buyer is on a journey that resembles a fingerprint: each unique and individual, forging their own path to discovery.
And as the chief marketer, Grady is responsible for identifying them and introducing the brand.
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