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BOSTON Cadillac says its has called a review of creative chores on its ad account, adding that the incumbent, independent Modernista! here, will not participate.
The automaker spent $238 million on ads last year and $74 million through the first seven months of 2009, per Nielsen.
In a brief statement, client gm Bryan Nesbitt said: “As we continue the renaissance of the Cadillac brand, we are looking for the best agency partner to deliver outstanding advertising that attracts the luxury vehicle buyer.”
Consultancy Ark Advisors in New York is assisting with the review.
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