Cadbury Reviews U.S. Media

NEW YORK Cadbury Schweppes Americas Beverages today said it has placed its domestic offline and online media chores in review.

Consultancy Roth Associates will manage the process and incumbent Mediaedge:cia, a WPP Group shop, has been invited to defend, the client said. MEC was not immediately available for comment.

Cadbury Schweppes spent $140 million on domestic ads last year, according to Nielsen Monitor Plus.

The search is expected be completed by end of year and will focus only on the beverage holdings. The Cadbury Adams confectionery business is not up for review. Also, no creative is included in the process.

“We initiated this review to ensure we have the best possible resources and practices in this highly competitive market,” the client said in a statement. “This search is a reflection of our desire to best prepare ourselves for the changing media landscape.”

Client brands include Dr Pepper, Snapple and Sunkist, among others.