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Every year, Cadbury Creme Eggs hit the shelves between January and Easter. In its home market of the U.K., the seasonal product is still remembered for its marketing slogan introduced in the 1980s: “How do you eat yours?”
Those classic ads highlighted all the unusual and humorous ways that people would indulge in Cadbury Creme Eggs. But in Mondelez-owned Cadbury’s new campaign, the brand puts a spin on its well-known advertising by challenging people to abstain from eating the chocolate eggs.
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