Cadbury Creme Eggs: The Gooey Easter Treat Laid by a Bunny

How a beloved British confection cracked the American market and became a seasonal sensation

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For better or worse, American foods have a tendency to find their way to the far corners of the earth, which is why steak-flavored Doritos are popular in Europe and South Koreans give tins of Spam as gifts. But if there’s a notable exception to the tradition of America exporting all of its treats, it’s a 1.2-ounce

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 18, 2022, issue of Adweek magazine. Click here to subscribe.