Cablevision's Optimum Online Begins Review

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NEW YORK Cablevision Systems’ Optimum Online is conducting an agency search lead by consultancy Matchworks, sources said.

The New York client has worked with Red Tettemer in Philadelphia, but parted with the shop in July. Contenders could not be determined.

Sources said that Optimum Online, a high-speed, Internet access provider, is expected to spend about $15 million in media over the next year.

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