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NEW YORK-Berlin Cameron & Part ners is launching a new campaign for Cablevision Systems that urges customers to stay with the cable provider instead of switching to satellite TV.
Four 30-second TV spots are expected to break later this month in the New York metropolitan area. Each ad shows a person asleep while satellite TV is on; actor Ray Liotta pro vides the voiceover.
In “Monster,” a man sleeps on his couch as his TV screen shows a giant lizard destroying buildings and stomping through the streets of Manhattan.
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