Cabletron Initiates Agency Search

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Slumping Client Contacts a Dozen Shops for $10-15 Mil. Account

BOSTON–Networking company Cabletron Systems has sent requests for proposals to agencies regarding its ad account, which is currently handled in-house.
The client spends about $10 million annually on advertising, said Stephan Gray, senior vice president of worldwide marketing at Cabletron.

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