Cable Is Yet to Hit Stride

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NEW YORK – With 4th QTR scatter activity plodding along, the cable television market’s calendar-year upfront deal-making has yet to hit its stride. Buyers said clients continue to drag their feet on clearing their budgets, edging closer to the edge of being late. But few cable networks are putting pressure on the buyers, the lone exception being USA, which seems to be the only network tightening up its calendar-year-deal inventory.

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