Cable & Wireless Seeks Agency

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With its acquisition of MCI’s Internet business pending, Cable & Wireless is in the early stages of a search for an agency to handle an account related to the deal, sources said.
The U.S. division of Britain’s second-largest telco (next to British Telecom) is poised to acquire MCI’s Internet assets in a transaction valued at $2 billion.
“With the acquisition, we feel it will be important to advertise” once the deal is approved toward the end of August, said Gerda Yearwood, assistant vice president of communications and corporate affairs at the client.

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