A Cable-TV Show Is in Your Future

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Showtime ads wind up inside fortune cookies in New York

During the last two weeks in June, Manhattan egg-roll-ites had to make their lottery picks without any help from the lucky numbers inside that familiar sugary sage, the fortune cookie. In their place was a pitch for the June 27 premiere of Dead Like Me, a drama on Showtime about a girl’s afterlife experience as a grim reaper.

“The theme of the show is basically about fortune and destiny and how it takes a twist and turn in people’s lives,” says Mark Hughes, owner of Buzzmarketing in Media, Pa.



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