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NEW YORK It’s tennis time at USA Network. The channel has enlisted comedian Bob Odenkirk to encourage viewers to “Watch it live” with a three-spot campaign promoting the U.S. Open tennis tournament that kicks off on Aug. 27.
Created in-house, the effort aligns the network’s Open coverage with its broader “Characters welcome” branding campaign, which was introduced two years ago to focus on the unique personalities who inhabit USA’s often quirky shows.
“In the past we made the players characters.
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