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CANNES, France—CAA Marketing and Chipotle, which teamed up to win two Grand Prix in 2012, added a third here tonight, winning the top prize in the PR Lions contest for "The Scarecrow," its latest integrated attack on the evils of industrial food production.
The work, done in collaboration with PR agency Edelman in New York, featured a gorgeous three-minute video from the Oscar-winning animators at Moonbot Studios—a cautionary tale set at Crow Foods, which is staffed by scarecrows who've lost their jobs at the farm and are forced into supporting the unsustainable processed-food system.