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NEW YORK – Not content with its assignment to produce ads for Coke Classic, Creative Artists Agency is launching a raid on the $80-million Diet Coke account at Lintas:N.Y., sources said last week.
West Coast sources said that the Hollywood-based talent agency has pitched ideas on the Diet Coke business and may even have sat in on some client meetings in Atlanta.
‘Mike Ovitz has offered his ‘help’ on the business,’ said one source. ‘(CAA’s) foot is not in the door yet, but they’re trying.’
Several Lintas staffers said that they had no knowledge of CAA’s attempt to move in on the Diet Coke account.
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