C-K Tops Athena

C-K Tops Athena Awards

Cramer-Krasselt in Chicago won best in show at the Athena Awards last Wednesday for a Careerbuilder.com campaign with visual puns about office workers. One ad shows a man sitting in his boss’ office, an axe on the wall positioned directly above the worker’s head. In addition to the Careerbuilder.com commercial, gold honors went to: Crispin Porter + Bogusky in Miami, which won two for Google and Virgin Atlantic campaigns; Publicis in the West in Seattle, which won for a Washington Lottery ad; and Blattski Worldwide in Sylvania, Ohio, for an ad for Phil’s TV and Appliance. The Athena Awards are given out by the Newspaper Association of America and honor creative excellence in newspaper advertising.

Film Honors One Club’s Winners

The One Club last week showed footage from The Alchemists, a feature film in progress directed by documentarian Doug Pray about the lives of One Club Hall of Famers. Scenes showed interviews with Dan Wieden, Rich Silverstein, Hal Riney and Lee Clow. The reception before the screening was no less star-studded. Attendees included Hall of Famers Amil Gargano, Phyllis Robinson and 2005 inductees Cliff Freeman and Diane Rothschild, among others. The One Club is trying to raise money to continue filming. They have at least one supporter: famed graphic artist George Lois, who said after the screening, “After seeing the passionate attitude and talent involved, I want to be in it.”

Effies Restructure

The American Marketing Association’s Effie Awards are adding new categories: Anything Goes, which honors innovation and creativity in low-budget campaigns, Media Strategy, honoring effectiveness driven by a media idea, Third Screen, honoring marketing through mobile phones, and Sappi Print Media Effectiveness, which honors campaigns that are at least 40 percent print.