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BOSTON Cramer-Krasselt’s Milwaukee office continued its winning ways, adding its third account in recent weeks, Mohawk Industries (and its Karastan brand), following a review.
The independent shop adds advertising, media and public relations chores, the last handled via its CKPR unit. Media spending is approximately $10 million.
Marc USA was the incumbent.
David Duncan, client vp, marketing said: “C-K’s track record of delivering insight-driven campaigns that differentiates brands — combined with their experience working with retailers for Sealy and Bissell — really secured our confidence in this partnership.”
“Mohawk
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