C-K Gets Boost From Rexall Win

Cramer-Krasselt plans to launch a campaign behind its newly acquired Rexall Sundown brands in August, an agency executive said.

C-K’s Milwaukee office prevailed in a review for the $20 mil lion account over six undisclosed final ists, according to a representative for Boca Raton, Fla.-based Rexall.

The client worked with Crispin Porter + Bogusky in Miami last year, mostly on a project basis. The relationship was severed at the end of the year, when Rexall de cided it wanted more of a full-service shop, the representative said.

C-K plans a national TV campaign behind the brands, said Paul Bentley, general manager of C-K Milwaukee.