C-K Builds on Past Success for Job Site

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CHICAGO Job search company CareerBuilder.com will launch a new campaign next year that will include a spot on Super Bowl XXXIX, according to the company.

CareerBuilder.com agency Cramer-Krasselt in Chicago is working on the effort. The independent agency created the company’s “Plan your escape” push, which depicted workers making daring escapes from their unfulfilling jobs.

“We are building on the success of the previous campaign and promoting the CareerBuilder.com brand through select avenues with the greatest access to our target audience,” said company CEO Matt Ferguson in a statement.



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