Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Campbell-Ewald’s public-service campaign for the American Cancer Society that featured a giant polyp took top honors at this year’s Caddy Awards, Detroit’s annual advertising show.
BBDO and Doner won the most awards, with 64 and 65, respectively.
C-E’s show-topping effort was an offbeat promotion of colon-cancer screenings done for The Advertising Council. The 15- and 30-second spots star “Polyp Man,” a pesky character who is pursued and apprehended by white-coated doctors working like aggressive police. The commercials use voiceovers by actor Tim Allen and end with the tagline, “Get the test.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in