Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When comedians Tony Baker and Tahir Moore sat down for a YouTube collab, they couldn’t have predicted their conversation would end in a clothing line.
The resulting video was an installment of Moore’s series Wording Is Hard, in which he challenges guests to a word pronunciation game. Viewers were quick to cling onto the duo’s delivery of the words, “yes yes.” The phrase soon became a continuous bit, and after Moore asked fans to help him design merch, it wasn’t long before it became one of the best-selling
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in