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When comedians Tony Baker and Tahir Moore sat down for a YouTube collab, they couldn’t have predicted their conversation would end in a clothing line.
The resulting video was an installment of Moore’s series Wording Is Hard, in which he challenges guests to a word pronunciation game. Viewers were quick to cling onto the duo’s delivery of the words, “yes yes.” The phrase soon became a continuous bit, and after Moore asked fans to help him design merch, it wasn’t long before it became one of the best-selling