Social Commerce

By Paying Users to Sell on Instagram, Spring Wants to Uplift the 'Creator Middle Class'

As retail and content continue to merge, the ecommerce company is prioritizing authenticity

instagram ecommerce
The ecommerce company was formerly known as Teespring.Spring
By Emmy Liederman

June 22, 2021

When comedians Tony Baker and Tahir Moore sat down for a YouTube collab, they couldn’t have predicted their conversation would end in a clothing line.

Emmy Liederman

Emmy is an Adweek staff writer covering ecommerce.

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