By Destroying Its Hotel and Casino, The Palms Ushers in a New Era in Its Latest Marketing Campaign

Including $620 million in renovations and a tiger shark bar

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Say goodbye to the old Palms Casino Resort. It’s time for a new era, complete with $620 million in hotel renovations and some seriously destructive behavior.

A major marketing campaign, “From Dust to Gold,” highlights a new look and feel for the iconic Las Vegas establishment through a series of five online brand films, a 30-second local TV spot and over 90 out-of-home placements.

The Palms worked closely with AKQA Portland and New York and director Paul Hunter on the project, designed to celebrate the massive renovations taking place.



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