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Say goodbye to the old Palms Casino Resort. It’s time for a new era, complete with $620 million in hotel renovations and some seriously destructive behavior.
A major marketing campaign, “From Dust to Gold,” highlights a new look and feel for the iconic Las Vegas establishment through a series of five online brand films, a 30-second local TV spot and over 90 out-of-home placements.
The Palms worked closely with AKQA Portland and New York and director Paul Hunter on the project, designed to celebrate the massive renovations taking place.
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