BVK/Meka Gets Samsonite’s Latino Work

CHICAGO Samsonite Company Stores, the retail division of the Samsonite Corporation, has hired BVK/Meka as the advertising agency to conduct Hispanic marketing communications in the U.S.

The first assignment will be a test market promotional campaign in Dallas that will run during the third quarter.

“Samsonite Company Stores is aware of the importance and growth of the Hispanic market in the U.S. and its buying power,” said Michael Zucker, vice president of merchandising and marketing for Samsonite Company Stores, in a statement.

Billings on the business were not disclosed.

BVK/Meka is a division of BVK in Milwaukee.