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BuzzFeed is getting more serious about monetization with the hiring of Tessa Gould, the former head of native advertising at The Huffington Post.
BuzzFeed has been relying on sponsored content to pay the bills and attract investors. After hiring Gould, the company hopes its wildly successful formula of original video content mixed with off-the-wall news stories, gossip, quizzes and lists will pay off even more as it expands into new types of advertising.
The social news site has already raised about $100 million in funding and has expanded its staff and news coverage.
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