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NEW YORK In collaboration with Paramount Pictures and Lara Croft Tomb Raider: The Cradle of Life, Panasonic has launched a national campaign to promote its e-wear SD AV unit that combines video and voice recorders, a still camera and an audio player.
The palm-size digital device targets an 18-24 demographic, and Gene Kelsey, vice president of the Panasonic Brand Strategy Group, said the ad campaign focuses on that age group through its media buys on MTV, VH1 and Comedy Central.
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