Buying Is Boring. Consumers Want to Browse.

Pinterest is on a mission to make online shopping fun

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Jim Habig of Pinterest encourages marketers to rethink the online shopping experience they provide. Below, in his own words, he builds his vision of the future from the tried-and-true.

You’d think, after over a year of shopping almost exclusively online, consumers would have fashioned an experience they were a little more fond of.

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