Buyers, Sellers Brace for an Unruly Upfront

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NEW YORK This year’s television upfront buying negotiations could turn into the most confusing, difficult and drawn out ever, said media buyers and network sales executives. Just one week before the broadcast networks make their presentations for the 2007-08 season, virtually everything is in a state of flux, including negotiating currency and how much money each client plans to spend across all television.

“This is the most fluid things have ever been this close to the start of the upfront,” said one top-level broadcast network sales executive.

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