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Web Superstore Looks at Handful of Shops
LOS ANGELES–Buy.com, an Internet retailer of computer hardware and software and other consumer goods, is entering the final round of an agency search.
Officials with the Aliso Viejo, Calif.-based company would not discuss the search, which is being conducted in-house. The company is expected to spend $25-30 million on an upcoming campaign, said sources.
Buy.com is talking to Southern California shops including DDB and Grey Advertising, both Los Angeles; Rubin Postaer and Associates, Santa Monica; and Young & Rubicam and Bates USA West, both Irvine.
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