Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
By now it’s a familiar refrain. Just like Easter, Halloween and pretty much every major annual event in 2020, this Thanksgiving is going to be different.
The people behind poultry producer Butterball’s famous Turkey Talk-Line, which goes live today, know it. As such, they are ready to address whatever issues callers might have—whether those are related to thawing time, oven temperature or higher stress levels because of everything happening in the world right now.
“Our experts have a ton of experience,” said Rebecca Welch, senior brand manager at Butterball.