CPG & Grocery

Butterball’s Turkey Talk-Line Is Ready for an Unusual Thanksgiving

The poultry brand knows consumers need different advice this holiday season

butterball turkey hotline operators
Butterball's Turkey Talk-Line staff in 1988. This year's team will be working remotely, like so many others. Butterball

By Paul Hiebert

November 2, 2020

By now it’s a familiar refrain. Just like Easter, Halloween and pretty much every major annual event in 2020, this Thanksgiving is going to be different.

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Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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