CPG & Grocery

Butterball's Turkey Talk-Line Is Ready for an Unusual Thanksgiving

The poultry brand knows consumers need different advice this holiday season

butterball turkey hotline operators
Butterball's Turkey Talk-Line staff in 1988. This year's team will be working remotely, like so many others.Courtesy Butterball
By Paul Hiebert

November 2, 2020

By now it’s a familiar refrain. Just like Easter, Halloween and pretty much every major annual event in 2020, this Thanksgiving is going to be different.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Recommended articles
You Might Like

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}