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Butler, Shine & Stern of Sausalito, Calif., was the unexpected winner of Scottish & Newcastle Importer’s estimated $2-4 million account.
The award comes as a surprise, especially to contenders Hoffman/Lewis, Zoo Advertising and Amazon Advertising, all in San Francisco, because it was not known that Butler was vying for the account. The client has maintained that only three agencies were participating in the review.
“Butler, Shine & Stern has been awarded our account,” said client representative Bill Wetmore.
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