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NEW YORK Butler, Shine & Stern has purchased SF Interactive for an undisclosed sum, the agencies confirmed.
The San Francisco-based interactive agency, which claims capitalized billings of $30 million from clients like Weider Publications and Cisco Systems, will retain its name, but will share a profit-and-loss center and office space with Butler, Shine in Sausalito, Calif.
“Our competition has gone from being shops like Lot 21 to ones affiliated with multinationals like [Grey Global Group’s] Beyond Interactive and [Interpublic Group’s] Universal McCann,” said SF Interactive CEO and president Bruce Carlisle, who has an undisclosed stake in the combined company.
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